E-Cigarette Brand Smoore supports the protection of minors

E-cigarette brand Smoore announces that it will no longer cooperate with brands that use flavor names, packaging or product designs that appeal to teenagers. Currently, the British government is conducting consultations on e-cigarettes. Mainly focusing on solving the problem of youth use of e-cigarettes.

Smoore says in a press release that it wants to stop using kid-friendly e-cigarette flavor names.

These includes Marshmallow, Fruity Bears, Watermelon Bubble Gum and Blueberry Popsicle, etc. Likewise, the company hopes to stop the production and sale of “invisible products”. They are designed to look like school supplies, toys, drinks or cartoon characters.

Smoore develops a list of flavors it believes would be suitable for teenagers. It also creates a flavor testing panel to monitor the market for new flavors that might attractive to young people.

“The e-cigarette industry represents the best opportunity the world has ever had to eradicate cigarettes. We cannot let this opportunity go to waste,” said Rex Zhang, director of strategy at Smore. “This is why the E-cigarettes were invented. And we need to ensure it is focusing on the adult smoking market.”

Each company under the Smoore family is required to conduct a self-regulatory review. So as to ensure that its products or customers of its OEM and ODM businesses are not seen as producing products that appeal to teenagers.

The flavor list so far includes:

• Skittles
• Rainbow
• Cotton Candy
• Donut
• Gummy Bear
• Bubblegum
• Slushy
• tarburst
• Pink Pop
• Ice Cream
• Milkshake
• Popsicle
• Starry Violet
• Reindeer
• Snow
• Christmas
• Fruit Smash
• Dr Reptile
• Sour Patch
• Oreo
• Jolly

If Smoore discovers that a brand owner’s product is marketing to children, Smoore will work with the company to take immediate corrective measures. Moreover, if no action is taken, Smoore may ultimately terminate all cooperation with the brand.

What’s more, the statement also proposes the establishment of a “no-fly list” for use by global retail and distribution companies.

It lists manufacturers of child-friendly products to prevent their products from being sold.

In addition, it calls for more standardization of product sizes and shapes. The company believes that standardization will facilitate rapid “disassembly” at waste disposal sites. And this can also helps increase the recycling rate of products.

Further more, it calls for random sampling of each batch of disposable e-cigarettes and pod e-cigarettes to inspect the products. If any non-conforming product is found, the entire batch should be rejected.

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