WARNING: This product contains nicotine, nicotine is an addictive chemical.
Only for audlts, anyone below the age of 21 is prohibited from buying e-cigarette.
On November 28, Australian Health Minister Mark Butler announced a series of regulatory policies related to vapes.
Butler says the move aims at reversing the trend of vaping among young Australians. But he also acknowledges that the plan was not perfect.
Since May this year, Australia has decide to completely ban the sale of disposable vaping devices. The only legal way to purchase it is through a prescription from a general practitioner, in a pharmacy or on an overseas website. Therefore, other purchases, such as at tobacconists or convenience stores, are illegal.
First, the “patient” needs to consult a GP to obtain an vape prescription. The price of a prescription is about 70 Australian dollars. Treatment options include 3 months, 9 months and 12 months. The doctor will judge the specific treatment course according to individual circumstances. In addition, after getting the prescription, the “patient” also needs to contact the pharmacy to reserve vaping devices in advance. Because most pharmacies do not always stock vape products. However, there are also very few vape brands that can enter the country’s compliant vape channels (pharmacies).
Some say there is little market for a legal vape business in Australia and prescription appears to be a formality policy. It is reported that the market share of compliant vapes in Australia is less than 5%, while illegal products account for more than 95%. According to the previous exchanges with people related to the Australian vape market, there are still a large number of vape retail stores in Australia. Only in Sydney, there are more than 2,000 vape stores.
In addition, the Australian consumers mainly purchase vapes through online stores in New Zealand. Therefore, it is expected that the New Zealand market may be affected to a certain extent from March next year.
To most of the vape manufacturers, distributors, and brands in China, there are some steps to do. Firstly, it is time to change the marketing strategy in Australia vape market. Since disposable vapes are not allowed in Australia, it is time to focus on rechargeable vapes, refillable vapes and pod vapes. Moreover, the vape flavor, nicotine strength and vape kit package should follow the Australia registrations. Additionally, try to cooperate with the hospitals, pharmacies, doctors and nurses to let them know your vapes and brand. Because they will all be able to prescribe vapes to patients from 2024.