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On August 3, the IEICE Vape Exhibition in Jakarta, Indonesia officially starts. Most of the vape brand and vape manufacturers says that they do not prepare new products specifically for the Indonesian market. Their exhibits are either global standard products or products from a certain market.
Most vape brands does not launch now vape pens during IEICE
Amy, general manager of SONG International Sales Center, a vape brand under Kennede Electronics, says that the exhibits are all global standards, and there is no special vape pen product for a single market.
As a new vape brand, SONG’s market development in Indonesia mainly utilizes its parent company’s warehouses and channels in the field of home appliances.
Another vape brand, Freeton, did not make products specifically for the Indonesian market, but launched a vape pen products for the entire Southeast Asian market. Its large-puff vaping products with screens have been released.
Jing Ye, director of the Malaysia market of lanavape, said that the exhibited products are mainly from the Malaysian market. But the appearance of the products is specially designed for the Indonesian market.
The Russian vape brand Brusko has just entered the Indonesian market, and its vape products have not yet been sold at the retail end. Brusko emphasizes the global strategy of its brand and will not conduct research and development for a single market. There are more than 60 flavors of Brusko’s vaping products. They will select some of them and put directly on the Indonesian market.
Vape Brands Does not Launch New Products to Indonesia During IEICE
Behind the lack of specially designed products is the uncertainty of the development of the Indonesia market. And many vape brands are still in the waiting and exploration stage.
Jonathan, a senior local vape pen industry practitioner, says that the Indonesian government’s local protection policy is serious. And the high taxation of disposable vape pen products has increased the terminal price. However, Indonesia’s local consumption level is low, so there is a lot of resistance to sales.
Eric, a staff member of Chillax, says that Indonesia has many taxes and fees, strong local e-liquid companies, and (bottled) e-liquid taxes are extremely low. In contrast, the taxes and fees of closed vape pens are expensive. Thus it is conceivable that the development of disposable vape pens in the Indonesian market is difficult.
Disposable vapes are the mainstream product type in the global vaping market. The Indonesian market is still dominated by open-pod vape pens. The hysteresis of its product will affect the development process of the Indonesian vape market. Moreover, this will also frustrate the vape brand owners enthusiasm on pushing new products to Indonesia vaping market.
However, there are some vape brands that have just entered the Indonesian market and are full of confidence in their future development. The staff of Brusko think that the current Indonesian market is very similar to the Russian market three years ago. As a mature vape brand, they can clearly see the future direction of the industry.
Therefore they are very confident in the Indonesian vape market, and the Southeast Asian vape market. Lanavape also says that there is a large gap between the rich and the poor in the Indonesian market. So there is a market for disposable and refillable vapes pens, but it still needs to be discovered.
